![]() While we can't definitively say that click through rate (CTR) is a ranking factor, we can say that there is correlation between the clicks and the "visible ranking" of a query, which means that CTR may influence visible ranking. The kind of user behavior in question is click through rates. The main concerns they highlight are the ambiguity of the term "local rank," the fact that user behavior influences search rankings, and that slight differences in local ranking methods can affect results. Search Engine Land highlighted their key concerns about the use of local rank tracking in their post, Why Local Search Rank Trackers Fail. While local rank tracking is a very useful tool, it is not without faults. Local rank tracking also keeps you up to date on how you rank in relation to your competitors, allowing you to respond quickly to these changes and remain visible in relevant searches. ![]() This will help you to understand where your site is underperforming on mobile search, remedy this issue, and recapture that valuable mobile traffic. ![]() For this reason it is critical that your local rank tracker allows you to look at mobile and desktop data separately. There is often a significant amount of variation in ranking depending on what device the search is coming from. Optimizing your business's online data is critical to improving your search ranking, and the ease with which your customers are able to find your company. Local rank tracking tests where your business falls in local searches for branded or unbranded queries that link to attributes about your business. If your business isn't visible in branded or unbranded searches, consumers simply won't find your business. As a business it is critical for you to know where you're landing in local search. This goes to show the power of location and search results, and how they affect consumer behavior. According to Google, 76% of people who use location search on their mobile devices visit a business within a day and of those, 28% make a purchase.
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